Nike filed a lawsuit in federal court on March 29, 2021, accusing MSCHF of trademark infringement. MSCHF is forbidden from fulfilling the orders for the shoes, which sold. Greenberg explained that MSCHF buys the shoes from Nike, then MSCHF artists make their own creative modifications before selling them. Nike 's mission to stop the rollout of MSCHF's Lil Nas X-inspired 'Satan' Air Max 97s was successful, TMZ reports. He added that Lil Nas X did indeed collaborate with MSCHF on the product and that the blood in the shoes comes courtesy of the MSCHF team. ![]() MSCHF founding team member Daniel Greenberg told Snopes in an email that the "Satan shoes" leaked early on Twitter but won't be available until 11 a.m. Indeed, while internet users can locate " Satan shoes" at satan.shoes, they can also find "Jesus shoes" at jesus.shoes (but those are sold out). "Nike did not release nor design these shoes," a spokesperson for Nike told us in an email.Īccording to a January 2020 profile published by Business Insider, the seller of the Satan shoes, MSCHF, has become known for "creating some of the most absurd, cynical, and viral projects and products that have spread across the internet." Business Insider described MSCHF as a "seven-person company" that has made products that "range from an astrology-based stock trading app, to a toaster-shaped bathbomb, to Holy Water-filled sneakers." According to the website, the shoes will contain a drop of human blood mixed with ink in the sole and only 666 pairs will be made available.īecause the shoes in question are Nike Air Max 97s, readers asked Snopes whether the brand Nike was partnering with Lil Nas X to create the Satan shoes. Shortly after, viral company MSCHF announced via the website satan.shoes that it would be offering infernal Nike sneakers. The video features the musician, whose real name is Montero Lamar Hill, seducing Satan and stealing his horns. Rapper Lil Nas X released the music video for his song "Montero" on March 25, 2021, and the internet took note. “Damn y’all happy now.Although the shoes are Nikes, a Nike spokesperson told us the company has nothing to do with the creation or sale of the "Satan shoes." “We decided to drop these to even the score,” he wrote via Twitter. The photo shows a shoe in white with a nod to the Bible verse John 3:16 and “My Pleasure,” which is quoted on the sneaker. The rapper further responded to the controversy by tweeting a parody version of his custom sneaker collab that would appease his haters: a “Chick-Fil-A” Nike Air Max 97. The 1,018 (740) trainers, which feature an. (The aforementioned music video is filled with demonic imagery.) Nike is suing Brooklyn art collective MSCHF over a controversial pair of 'Satan Shoes' that contain a drop of real human blood in the soles. However, the video only shows the rapper holding the shoe before cutting into scenes from his “Montero (Call Me by Your Name)” music video. Separately on Sunday, Lil Nas X uploaded a YouTube video, which he said was an apology. ![]() (Today’s complaint notes examples of the social media criticism that surfaced when users connected Nike to the shoe.) “Nike did not design or release these shoes and we do not endorse them,” a spokesperson said. The Bible scripture Luke 10:18 is also featured on the side of the kick.Īfter the shoes were revealed - and some social media users bashed Nike for the release - the Swoosh confirmed this weekend that it had no part in the creation of the shoe. Additionally, only 666 pairs would be released and each shoe would be individually number in red embroidery. The account shared that the shoes contain actual human blood and would come with a $1,018 price tag. On Friday, Saint, a sneaker and streetwear social media account, tweeted campaign imagery of the MSCHF x Lil Nas X “Satan Shoes,” which are the classic Air Max 97s reimagined with black uppers and red detailing. Nike Is Bringing Back the Kobe 4 Protro in ‘Black Mamba’ for the Holidays
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